Market My Music
Oct 17th
Social media management became a necessity to companies and individuals who wish to take advantage of the growing network communities on the web. The web has become a communication portal to users and has reached its full potential. It now became personal and touched many lives. As a result, marketing is no longer limited to posting information about their products and services. It now has the option of getting feedback from viewers and consumers by encouraging them to follow them through Twitter and Facebook sites. The YouTube which features video also has a “comments” feature where a reader may express how they viewed it by “liking” or ticking the “dislike” button. With these feature, the promotion has become personal and has now created relationship with their patrons and potential customers. Through these social networks, it can make or break the reputation of a business or a personality. Social media management has become a necessity to ensure that proper marketing contents are well addressed. Critical thinking is necessary on what should be included on the post, from identifying customers’ behavior towards the posting, the layout that would elicit response and a label that promotes the integrity of the product or service. More >
Social media in business: Is it time to join the social club?
Jul 18th
Responsibility for formulating a business strategy for social media may fall to the IT leader in an organization, simply because senior management sees social media as “an internet thing”, and therefore under the remit of IT.
In this respect, businesses use of social media parallels the early days of the web in the mid-to-late 1990s. Back then, the head of IT was often given the task of crystallizing what is now known as internet access policy – who was allowed to do what online – before human resources (HR) and the legal team realized it was too risky to trust to technology people alone. Besides, it makes sense for IT to be involved in policy decisions, because IT has to administer the infrastructure social media interactions run over and manage the data traffic they generate. There are also parallels with today’s business use of social media and the early days of mobile email: whether the company officially sanctions its use or not, it is happening anyway. Employees will be posting status updates on Facebook and tweeting to friends who know where they work. Or maybe they are pitching in on forums relevant to their specialist area.
This highlights another parallel with the More >
Online TV Shows On the Rise
Jul 16th
Almost half of European broadband users are using their computers to watch television online, a survey claims.
The ability to “take control” of their viewing was the motivation for many users said Motorola, which interviewed 2,500 people including the UK. This week the BBC’s iPlayer was given the green light meaning shows such as Doctor Who and East Enders are to be made available online. And ITV has said it would offer many of its shows to internet users. This would create “the most comprehensive commercial website” of any major broadcaster worldwide, ITV said. Meanwhile Joost, the on-demand online video service backed by the founders of Skype, has launched commercially. The internet television service boasts more than 150 content channels – from cartoons to music videos and films. The Motorola study suggested that 45% of European broadband users were watching some television shows online with the French being the most enthusiastic in consuming their favorite programs via the web. “Viewers across Europe are no longer satisfied with fitting into schedules dictated by broadcasters and are turning to the choice and flexibility offered by TV over the internet,” said Motorola’s Karl Elliott. “We are witnessing a nation of citizen schedulers who are More >
The Reality of ROI (Return on Investment)
Jun 21st
I’m getting a lot of pushback recently regarding ROI and the amount of time it takes to see it. What do you normally say to that? The client we discussed has an issue with that, too. We’re talking about relationship building here. Has the client ever asked someone to marry them on the first date? Their date would think that’s ridiculous! They also probably don’t appreciate people on the street passing out flyers, right? You have a split-second of meeting them and already, they are selling to you! It’s the same thing with social media. You have to be smarter and think longer term. If the client can’t wait, then they shouldn’t be in business at all – in my opinion. It’s about building relationships and that takes time, online or off just plain and simple… This isn’t everything I have to say about this conversation, but it is my most immediate reaction There is so much more to social media than ROI, not that there shouldn’t be any… but you have to focus on the other parts FIRST to actually get the ROI.
What are your thoughts? What is your response to this kind of push back?
