Advertisers use a DSP to facilitate the process of ad buying and a DMP to utilize third-party Endbenutzer data (brands can merge first- and third-party data to strengthen targeting capabilities). Endanwender Visits a Site: When a user visits the publisher’s site, the SSP generates a bid request that includes information https://socialbuzzmaster.com/story2989701/programmatic-advertising-grundlagen-erkl%C3%A4rt