However, the most widely recognized and respected RTB protocol is OpenRTB (ORTB), developed and maintained by the IAB Tech Lab. ORTB is considered the gold standard due to its industry-wide acceptance and adherence to best practices. As an advertiser, you’ll want to find a Demand-Side Platform that allows you to https://andresmaktz.sunderwiki.com/804400/die_grundprinzipien_der_interaktive_werbung